You don’t need more ideas. You need to choose.
A 3-day live experience for coaches who are done circling and ready to build the one offer that can produce a $10K month. Join us March 23 - 25.
Let’s talk about what’s actually happening while you wait.
Every month without a clear offer, a real price, and a defined buyer is a month of leaving money on the table. Not because you’re not good enough. Because you haven’t chosen.
You’re doing $3K months when you could be doing $5K. Or $5K when you could be doing $10K. Not from working harder but from getting specific about what you sell, who you sell it to, and what it costs.
Meanwhile, you’re improvising every sales conversation. You’re saying a different price to every client. You have three half-built offers in a Google Doc and none of them feel right.
That’s not a skills problem. That’s an ambiguity problem.
And it gets more expensive every week you don’t resolve it.
The $10K+ Coaching Offer Challenge is a 3-day live environment designed to make the right decision.
You’ll leave with one offer, one price, and one direction you can stand behind.
Not something you’ll second-guess next week.
About The 3 Days
Dates: March 23 - 25, 2026
All sessions are live on Zoom. VIP starts at 12:00 PM EST, General Admission at 1:00 PM EST. Replays available for VIP.
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Identify the one person this offer is for, not 7 different audiences.
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The SMART Offer™ Framework: specific, marketable, actionable, repeatable, tangible.
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Price with logic, not emotion. A number you can say without flinching.
What Actually Changes
BEFORE:
“I had too many ideas. I kept thinking I needed to figure it out first before I could build anything.”
AFTER:
“I finally stopped second-guessing.”
BEFORE:
“I was staying busy to avoid making a decision I knew I needed to make.”
AFTER:
“My instincts were right. I’d been avoiding a decision, not lacking ability.”
BEFORE:
“I knew I’d been hiding. I just needed someone to say it out loud.”
AFTER:
“This wasn’t hype — it actually changed how I think.”
These are real words from past challenge participants. The deepest shifts happened in VIP where participants had daily coaching with Adam and Jess and the space to make decisions they’d been avoiding.
This is not for you if:
You’re looking for a fill-in-the-blank template
You want someone to tell you you’re amazing without telling you what needs to change
You’re not ready to choose one direction and commit to it
You’re hoping to “just explore” without making a decision
This is for you if:
You’re already coaching, training, or consulting (formally or informally)
You’re not starting from zero. You have skills, experience, and people who trust you
You don’t have a clear, structured offer you can sell without improvising every time
You’ve been circling this decision long enough that it’s starting to cost you
You want someone to help you choose, not just give you more options
Choose Your Level of Commitment
VIP — $297
For people who are done circling and ready to commit.
INCLUDES:
Everything in General Admission, plus:
Extra hour of live coaching with Adam and Jess each day
Direct feedback on your offer as you build it
Extended replay access so nothing gets lost
The room where the deepest decisions get made
March 23 - 25 from 12 - 2 pm EST (VIP hour is from 12 - 1 pm)
General Admission — $97
For people who want the framework and want to explore first.
All 3 days of live challenge sessions
The SMART Offer™ Framework and worksheets
Access to the challenge community
Everything you need to build your offer on your own terms
March 23 - 25 from 1 - 2 pm EST
Meet Your Coaches
Adam Roach
Adam has spent 20+ years coaching and leading in high-performance environments, from real estate leadership to building I Love Coaching Co. He helps you find the clarity that was already there. The challenge runs on his ability to ask the one question you’ve been avoiding.
Founder, I Love Coaching Co.
Jess Webber
Jess designed The Real Blueprint and the strategic framework behind everything ILC teaches. She’s the architect of the SMART Offer™ Framework and the person who makes sure you leave with something structured, sellable, and yours. Where Adam opens the door, Jess makes sure you can walk through it.
COO, I Love Coaching Co.You’ve Been Circling Long Enough
Three days. One offer.
A decision you can stand behind.
March 23–25, 2026
Live on Zoom. Small group.
One thing every challenge participant tells us: confidence didn’t come before the decision. It came after. That’s the part no one warns you about and the part this challenge is built around.