About Us
We help proven leaders turn what they know into a coaching business that’s real, profitable, and 100% theirs.
We’re on a mission to change and serve 100 million people through coaching, by equipping the coaches who will do it.
We build REAL coaches with a simple path: clarity → offer → business model.
What makes our approach different
We don’t start with tactics. We start with clarity and identity.
We build offers from lived experience, not trends or templates.
We teach a simple path: WHO → offer → business model.
We coach the leader, not just the strategy.
What we do
We help proven leaders turn what they know into a coaching business that’s real, profitable, and sustainable. Start with the free guide to get clear on your WHO and your first offer direction.
How we got here
2019: Adam launched I Love Coaching Co.
2021: Adam scaled I Love Coaching Co. with coaches to serve clients globally
2023: Jess joined Adam to build a comprehensive framework for coaches through the REAL Coach Blueprint™
2024: We launched the I Love Coaching Co. REAL Coach Method™ for coaches to scale their businesses
NOW: Now we help coaches build businesses that fit who they are and the results they deliver.
Our Core Values
At I Love Coaching Co., our values aren't marketing slogans, they're decision filters, coaching principles, and the foundation of how we show up for our clients, our team, and our mission.
Be REAL - Lead with who you are. Build from lived experience.
Get Stuff Done - Clarity creates momentum. Action builds confidence.
Do It All While Having Fun - We build businesses that produce freedom, not burnout.
Meet the team
Headquartered in Mount Pleasant, SC, we are dedicated to creating remarkable training, resources, and experiences for coaches in our community.
