ABOUT US
We Help Coaches Build Businesses That Actually Work.
We’re on a mission to change and serve 100 million people through coaching—by equipping the coaches who will do it.
Led by REAL coaches, for REAL coaches—we believe your story, your voice, and your method are what make your business powerful.
BACKED BY OUR SIGNATURE REAL COACH METHOD™
At I Love Coaching Co.™, we don’t follow trends—we build frameworks that last.
The REAL Coach Method™ isn’t just another coaching approach. It’s a proven framework rooted in your experience, your story, and your strengths—designed to help you build a business that aligns with who you are and how you lead.
Unlike templated “certification” paths or rigid blueprints, this method is flexible, relevant, and designed to evolve with you. It’s not about checking boxes. It’s about building something real.
REAL = Relevant. Experiential. Authentic. Leader.
When you coach from that foundation, everything changes:
You attract the right clients
You lead with confidence
You build a business that’s truly yours
Choosing I Love Coaching Co.™ means choosing to build a coaching business that is:
Disruptive in the best way
Rooted in who you are
Designed to create impact and freedom
This is what coaching should be.
WHAT WE DO
We add measurable value to all coaches to maximize their businesses potential and impact the masses through weekly coaching calls, accountability groups, systems and models support, and so much more.
HOW WE GOT HERE
2014: Adam launched recruiting | bridge©
2016: He was recognized as a Top Recruiter inside Keller Williams
2017: Adam became owner of three Keller Williams franchises
2018: He launched Xceed.io
2019: He sold his Keller Williams franchises + launched I Love Coaching Co.
2020: I Love Coaching recognized a demand for premium life + business coaching
2021: Adam scaled I Love Coaching Co. with coaches to serve clients globally
2023: The team built a comprehensive framework for coaches to build their businesses through
2024: We launched the I Love Coaching Co. REAL Coach Method™ for coaches to scale their businesses
THE CORE VALUES THAT GUIDE EVERYTHING WE DO
At I Love Coaching Co.™, our values aren't marketing slogans—they're decision filters, coaching principles, and the foundation of how we show up for our clients, our team, and our mission.
People - We lead with empathy, honor the individual, and believe coaching should always serve the whole person.
Growth - We champion continuous improvement—not just for our clients, but for ourselves. Growth is the goal.
Honesty - We coach with truth, transparency, and directness. Sometimes it’s uncomfortable. Always, it’s worth it.
Partnership - We believe business is a team sport. We walk alongside our clients—not above or ahead of them.
Performance - We set the bar high. Our coaching is results-focused, with clear standards and intentional systems.
Determination - We show up when it’s hard, stay when others quit, and coach through resistance with conviction.
Transformation - The goal isn’t change for change’s sake—it’s deep, lasting, meaningful transformation in life and business.
Love - Love is our final word. It fuels our mission, it shapes our leadership, and it drives everything we do.
MEET THE TEAM
Headquartered in Mount Pleasant, SC, we are dedicated to creating remarkable training, resources, and experiences for coaches in our community.
WHAT MAKES I LOVE COACHING CO. DIFFERENT
There are thousands of coaching certifications and programs out there. But this is where real coaches come to build real businesses.
We don’t sell courses.
We coach you through building a business that fits your life, story, and goals.
We focus on you, not the funnel.
Your story is your strategy—and that’s where your power is.We give you the tools and the support.
From scripts to systems to live coaching and community, we’ve built the machine.We coach with a method—not just motivation.
The REAL Coach Method™ gives you direction, simplicity, and results.We don’t just want your business to grow.
We want your life to thrive.
If you’re ready to build a business that reflects who you are—we’d love to support you.
WANT TO HEAR WHAT WE’RE COACHING ON RIGHT NOW?
The I Love Coaching™ Podcast is where we go deeper into the strategies, stories, and systems that help real coaches build real businesses.
From coaching conversations to founder insights—you’ll get a behind-the-scenes look at how we help coaches win.
Watch on YouTube or listen on your favorite Podcast host! Grab links or listen live here