About Us
If you've been building your coaching business and it still doesn't feel like you, you're not doing it wrong. You're just working from the wrong foundation.
We’re on a mission to change and serve 100 million people through coaching, by equipping the coaches who will do it.
We build REAL coaches with a simple path: clarity → offer → business model.
Why coaches who have tried everything else end up here.
We don’t start with tactics. We start with clarity and identity.
We build offers from lived experience, not trends or templates.
We teach a simple path: WHO → offer → business model.
We coach the leader, not just the strategy.
What we do
We don't start with tactics. We start with you - your story, your strengths, the transformation you're uniquely positioned to create. Then we build forward from there.
We built this because we needed it too.
Adam launched I Love Coaching Co. in 2019 after learning the hard way that skill alone doesn't build a coaching business. Jess joined in 2023 to build the framework that would make the path clearer for every coach who came after. Together they created the REAL Coach Method - not from theory, but from the work of helping hundreds of coaches find their footing and build something real. Everything we teach, we've lived.
What you can expect when you work with us.
At I Love Coaching Co., our values aren't marketing slogans, they're decision filters, coaching principles, and the foundation of how we show up for our clients, our team, and our mission.
Be REAL - Lead with who you are. Build from lived experience.
Get Stuff Done - Clarity creates momentum. Action builds confidence.
Do It All While Having Fun - We build businesses that produce freedom, not burnout.
Meet the team
Headquartered in Mount Pleasant, SC, we are dedicated to creating remarkable training, resources, and experiences for coaches in our community.
