Stop building your
coaching business alone.
I Love Coaching Co. gives established coaches a clear roadmap to scale their business, weekly live coaching, and a network of coaches who send each other clients.
Not ready to talk? Take the free Sellable Offer Scorecard.
Most coaches are great at coaching and left to figure out the business part on their own.
Does any of this sound familiar?
Your income swings from month to month, and you cannot tell which clients are coming next.
You borrowed a framework or a certification that never quite fit the way you actually coach.
You are tired of promoting yourself, and posting more has not brought in the right people.
When someone asks what you do, your answer takes a paragraph and they have forgotten it by the end.
You have too many ideas and too many tasks, and no clear picture of what to work on first.
You started coaching because you are good at helping people, and somewhere along the way the job turned into marketing, tech, and trying to price things on your own. You deserve a plan and a group of people who have already done it, so the next year feels like progress instead of guessing.
Adam Roach
Founder and owner
Adam founded I Love Coaching Co. in 2019 and owns it. He has spent years coaching coaches and introducing them to the right people, which is why so many members grow through each other.
Jess Webber
Partner and curriculum architect
Jess joined Adam in 2023 and wrote the curriculum behind The REAL Coach Method™ Blueprint. She holds a master's in curriculum and instructional design and turns your ideas into a clear path.
Adam brings the relationships. Jess brings the roadmap.
We built I Love Coaching Co.
so coaches would not have to figure this out alone.
Here is how it works
Book a call
Tell us where your coaching business is today and where you want it to go. If Blueprint Coaching is a good fit, we will say so, and if it is not, we will say that too.
Follow the roadmap with live coaching
Work through The REAL Coach Method™ Blueprint one phase at a time, with a live coaching call every week so you always know what comes next.
Grow alongside coaches who refer each other
Join a community of coaches who share introductions, feedback, and wins, so growing your business stops depending on you promoting yourself.
The REAL Coach Method™ Blueprint
REAL stands for Relevant, Experiential, Authentic, and Leader. In plain terms, it is a roadmap with four phases.
Start with who you are
Before the website, the offer or the funnel, you get clear on who you are, who you are here to serve, and the one problem you are uniquely positioned to solve. This is the foundation everything else gets built on, so it is worth slowing down for.
A clear statement of who you help and what changes for them, in words that sound like you and no one else.
Prove it one on one
You take that clarity to real people and enroll your first coaching clients through a calm, simple conversation instead of a sales pitch. Working with real clients is where self-trust gets built, your income starts covering your bills, and you see the patterns that tell you what to build next.
Paying one-on-one clients, a way of enrolling them that feels natural, and proof that your work works.
Scale it to a group
Now you lead a room instead of one person at a time. You turn what you have already proven into a group offer designed around the people you have already helped, so your income stops depending on every hour of your calendar.
A group offer you can name, price and enroll, built on work you have already done.
Build on the proof
The results and testimonials from your group become the foundation for whatever you want next, whether that is a keynote, a podcast, a signature class or a book. Every new thing starts from who you are, which is why the wheel keeps turning.
One authority asset to build first, and three rooms to borrow trust from, like partners, communities and podcasts.
What coaches say
The I Love Coaching Blueprint is the most comprehensive roadmap for coaches who are looking to build a business.
The REAL Blueprint Method gave me the confidence to create a program that is changing both the lives of my clients, and my family.
The calls each week are extremely helpful and jam packed full of value each class.
If you want someone to really make sure that your business in its content and structure and frame is right, this is the right place for you.
Everything that I've learned, I'm like, oh yeah, this makes sense. You're putting the best of everything together and it's a no-brainer.
Adam is an extraordinary coach, and with Jess, the two of them together are such a powerhouse team.
Listen first
The I Love Coaching Podcast is a weekly conversation about building a coaching business with a plan and the right people around you. Start with any episode and take what fits.
How sellable is your offer?
Answer fifteen questions and get a score that shows where your offer is strong and what to tighten first.
You do not have to build this alone.
Book a call with Adam, tell us where your coaching business is today, and we will tell you honestly whether Blueprint Coaching is the right next step.