For coaches with plenty of good work and no one thing people can refer you for

Why People Can't Refer You (and It's Not Your Skill)

Stop Selling the Sun is a free workbook that gets everything you offer, teach, and post orbiting one thing, so people know exactly what to say when your name comes up.

  • Your SunPut the one problem you keep solving into a single sentence you can say out loud
  • Your PlanetChoose the one offer to build around first, and shelve the rest of your ideas
  • Your MoonsSort what you've already made into what pulls people in and what's drifting, then leave with the one thing to build next

Send Me the Workbook

Short, practical, and easy to finish in one sitting.

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Built by the team behind the I Love Coaching Podcast and the Sellable Offer Challenge. This is the framework we teach live.

Go Deeper: The "I Know a Guy" Series

Three episodes, one for each step, in order.

01

I Know a Guy, Pt. 1: Find Your Coaching Gravity

The one tension you solve over and over, and why it isn't your niche or your brand.

Workbook Step 1
02

I Know a Guy, Pt. 2: Find Your One Planet

Why a menu of offers makes you harder to refer, and how to pick which one to colonize first.

Workbook Step 2
03

I Know a Guy, Pt. 3: Build the Moons That Pull Clients In

Why one small bite beats the whole plate, and how to build a lead magnet from what you already have.

Workbook Steps 3 to 5
Bring a pencil. Everything you need fits in one sitting.