The Ultimate Guide to Pricing Your Coaching Services (Charge Premium Rates with Confidence)
Pricing your coaching services can feel like walking a tightrope. Too low, and you’re undervalued. Too high, and you fear scaring clients away. But here’s the truth: confident, premium pricing doesn’t just build your bank account—it builds your brand.
At I Love Coaching Co., we coach new and experienced coaches through a pricing mindset shift that anchors in our REAL Coach Method™. This isn’t about copying what others charge. It’s about deeply aligning your pricing with the transformation you offer—and owning your worth unapologetically.
Still working on getting your first few clients? Start here instead.
Why Most Coaches Struggle With Pricing
New coaches often default to hourly rates or undercharge because they feel like they haven’t "earned" the right to charge more. They price based on insecurity instead of value. This leads to burnout, resentment, and worst of all—clients who don’t take the process seriously.
🚩 Common Pricing Mistakes:
Charging per session or per hour
Pricing based on fear or comparison
Fumbling through the price reveal on a sales call
Overloading your package with unnecessary “stuff” to justify cost
Real Talk: If you’re stuck in the mindset of needing credentials before raising your rates, read this guide.
The REAL Coach Method™ Approach to Premium Pricing
Relevant – Start with the real problem you solve. When you solve a real, painful, expensive problem (career transition, health burnout, business stagnation), the transformation is worth more.
Experiential – You're not just coaching from theory. You’ve lived through what your clients are walking through. That lived experience justifies a premium.
Authentic – The more truthfully you show up, the more people trust you—and trust is what gets people to invest.
Leader – Leaders don’t discount transformation. They model what commitment looks like. Pricing is leadership. When you confidently charge what the work is worth, you lead clients into higher levels of commitment and ownership.
💡 Try This:
Write down your client’s biggest problem and the transformation they’re seeking. Next to it, list the cost of not solving that problem (financially, emotionally, relationally). Use that as your pricing anchor.
Want to build your full coaching offer around this? Here’s your guide to starting from scratch.
Our Baseline Pricing Philosophy
At I Love Coaching Co., we recommend a minimum of $1,500/month for your coaching package. That includes two 60-minute sessions or four 30-minute sessions. This is not arbitrary. It’s grounded in the reality that:
People pay to pay attention.
Clients who pay premium show up ready to transform.
You’re delivering transformational outcomes, not time slots.
📝 Tactical Tip:
When discussing your pricing, confidently state: "I help clients achieve [specific outcome], and my package is $1,500/month. This includes [brief summary of services]." No hesitation, no apology.
The Real Psychology of Premium Pricing
Premium pricing positions you as:
An expert
A solution provider
A no-fluff results-getter
It also sets the tone from the first call: “I take this seriously. Do you?”
🔑 Mindset Shift:
Think about the last time you invested in something that stretched you financially. Chances are, you valued it more because of the commitment involved. Your clients will too.
What About Discounts?
It’s easier to offer someone a one-time reduction or incentive than it is to raise your prices later. Start high. You can always reward commitment or referrals strategically.
Never lead with discounts. Lead with clarity, confidence, and a powerful outcome.
Ready to scale your income? Here’s the 6-figure blueprint.
Your Action Step
If you're not confidently charging at least $1,500/month, take a hard look at your offer, your client results, and your mindset. You’re not selling time. You’re leading people through life-altering change.
Premium pricing isn’t about ego. It’s about alignment.
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