What Is Actually Yours [pt. 5]
Adam and Jess spend this episode pushing back on the instinct to make your IP sound impressive. Real ownership isn't a bigger vocabulary or a more elaborate framework, it's specificity. What did you actually live through, and can you say it plainly enough that someone else recognizes their own problem in it?
"Simple, simple sounds boring, but simple is what sells."Jess Webber · I Love Coaching Podcast
This week, run the Insert Name Plus Way test on your own positioning. Take the sentence you currently use to describe what you do, strip out anything borrowed from a certification or a mentor's language, and rewrite it as "The [Your Name] Way." If the sentence still sounds like someone else's framework, keep cutting until it sounds like nobody else could have said it but you.
Show Notes + Resources
What You'll Learn
- Why "how you" beats "how-to" when it comes to actually attracting the right people
- The exact one-line test, Insert Name Plus Way, for identifying what's already yours
- Why relational buyers, the people who already trust you, are the ones who'll tell you what your IP even is
- How two real coaches found their language by naming a specific problem instead of copying a framework
- Why "clear, not clever" beats sophisticated positioning every time
- How outsourcing your voice to AI without your own experience behind it backfires
Key Themes
- Borrowed confidence versus authentic IP, and why starting borrowed isn't the problem
- The shift from "how-to" teaching to "how-you" ownership
- Clarity as the real differentiator in a saturated coaching market, not sophistication
Memorable Lines
- "You need to be clear, not clever." (Adam Roach)
- "This is your permission slip to not scrap it, burn the boats, and start over." (Jess Webber)
- "Simple, simple sounds boring, but simple is what sells." (Jess Webber)
Resources Mentioned
- Sellable Offer Scorecard: ilovecoachingco.com/scorecard
- Get Paid to Coach guide: ilovecoachingco.com/get-paid-to-coach
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Take the Scorecard to see where your current offer still leans on borrowed language, then grab the free guide to start building a coaching business around what's actually yours.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop weekly wherever you listen to podcasts.