The I Love Coaching Co. Podcast
Real conversations for established coaches who want frameworks, not motivation.
Hosted by Adam Roach and Jess Webber and built around The REAL Coach Method™.
What this show is actually about
Most coaching podcasts talk at you. We work through real problems with real frameworks, so you can use what you hear this week.
Offer clarity and creation
Name what you sell and build it so a stranger says yes.
Business model design
Structure your income so it does not depend on you showing up for every sale.
Identity and positioning
Stand for something specific so the right clients find you.
Scaling strategy
Grow past one-on-ones without burning out.
Mindset and leadership
Lead your business like the expert you already are.
Pick your player
Subscribe wherever you listen, or watch the full conversation on YouTube.
Listen Watch
Your Coaching Identity Is Stuck in Yesterday’s Container
Coaching referrals feel like luck until you see what makes a client say your name. Adam Roach and Jess Webber break down the equation behind every coaching referral: a clear payoff, real results, and trust.
I Know a Guy, Pt. 5: Referrals Aren’t Luck, They’re Earned
Coaching referrals feel like luck until you see what makes a client say your name. Adam Roach and Jess Webber break down the equation behind every coaching referral: a clear payoff, real results, and trust.
I Know a Guy, Pt. 4: Which Channel Fits Your Lead Magnet?
You built a lead magnet and heard nothing back. Adam Roach and Jess Webber show how to match a coaching lead magnet to the right channel, and why you should define what working means before you quit.
I Know a Guy, Pt. 3: Build the Moons That Pull Clients In
You keep handing people your whole coaching offer and wondering why they back away. Adam Roach and Jess Webber show how lead magnets for coaches work as small, low-friction moons that build trust and pull clients in.
I Know a Guy, Pt. 2: Find your one planet
Most coaches think having more offers means more value. Adam and Jess break down why one clear, sellable offer beats a menu every time, and how to know which one to build first.
I Know a Guy, Pt. 1: Find Your Coaching Gravity
You've got the results, but people still can't explain what you do. Adam Roach and Jess Webber break down how to get known as a coach, starting with the one tension you solve over and over.
Why Saying No Is a Coaching Superpower with Samantha Savvy
You know your value, so why is it so hard to say no? Coach Samantha SAvvy joins Adam to break down how to set boundaries, build courage in small reps, and stop the people-pleasing that keeps coaches stuck.
The Two Funnels You're Mixing Together
You're posting content and nurturing your list, but it still feels like pushing a boulder uphill. Adam Roach and Jess Webber break down the attraction funnel and the trust funnel, and why running them as one is costing you clients.
How To fix the #1 problem of coaches [pt 3]
Your #1 problem as a coach isn't leads, funnels, or tech. It's clarity. Adam Roach and Jess Webber share the exact steps to name your payoff, find your thread, and simplify your coaching language until it sells.
The #1 Problem Coaches Actually Have (And it’s not leads) [pt 2]
Think you need more leads? The real problem is identity. Adam and Jess expose what's actually blocking your coaching business pipeline.
You Don't Have a Leads Problem (You Just Think You Do) [pt 1]
Most coaches blame their lack of leads when business is slow. Adam Roach and Jess Webber make the case that leads almost never are the actual problem, and that solving the wrong diagnosis keeps coaches stuck longer than the original obstacle.
What Is Actually Yours [pt. 5]
You've borrowed frameworks, certifications, and language to build your coaching business. Adam Roach and Jess Webber share the one-line test, Insert Your Name Plus Way, for identifying the coaching IP that's actually yours.
Is Your Authority Actually Yours [pt. 4]
Certifications can build your knowledge, but they don't automatically build your authority. Adam Roach and Jess Webber explain why real coaching authority comes from lived experience, not the letters after your name.
Is your Client/Avatar Actually Yours [Pt. 3]
You've got clients on your calendar who don't quite fit, and you're not sure why. Adam Roach and Jess Webber break down the Avatar Fit Filter, three questions for finding the right coaching clients and letting go of the ones you inherited.
Is Your Coaching Offer Actually Yours? [pt. 2]
If pricing your coaching offer feels wrong or sales conversations feel exhausting, the problem might not be your price. Adam Roach and Jess Webber break down why a coaching offer has to be fully yours to sell, sustain, and scale.
Stop Chasing Visibility, Start Signing Clients with Candy Motzek
New coaches don't need a bigger following, they need one real conversation. Candy Motzek joins Adam Roach to break down how to build authority and sign your first coaching clients without the social media grind.
Is Your Message Actually Yours? [Pt. 1]
Most coaches are building their business on language that was never theirs to begin with. In this episode, Adam Roach and Jess Webber open a five-part series on auditing your messaging, your frameworks, and the identity underneath both.
Trust Yourself First: Nassim Ebrahimi
Confidence isn't a personality trait. Mental performance coach Nassim Ebrahimi joins Adam Roach to break down the equation she uses with every athlete and executive she coaches. This is a conversation on building unshakable confidence in coaching.
One Story That Closes Clients (Maslow's Mountain Pt. 6)
Most coaches aren't struggling because they lack proof. They're struggling because they don't have a story. In Part 6 of the Maslow Mountain series, Adam and Jess show how one client story, told from the right level of the mountain, handles objections before they're ever spoken and moves the right avatar from interested to enrolled.
The Avatar Problem: Why You're Not Getting Enough Clients (Maslow's Mountain Pt. 5)
If you're not getting enough clients, the fastest self-diagnostic you can run is a hard look at your avatar clarity. Most coaches aren't attracting the wrong people because their offer is broken. They're attracting the wrong people because they're speaking from the top of the mountain in language the person at the base cannot hear. Adam and Jess name the avatar problem, show you how to find it in your own business, and give you the relevance pitch framework to fix it.
