How To fix the #1 problem of coaches [pt 3]
You don't have a leads problem, a funnel problem, or a tech problem. You have a clarity problem, and it traces back to using someone else's labels instead of your own lived experience. Once you name what you're actually known for solving, everything else, including your pricing, gets easier.
"Aspirational language doesn't sell. Inspirational language doesn't sell."Jess Webber · I Love Coaching Podcast
Before your next conversation with a potential client, write one sentence naming what you want to be known for solving. Not your title, the payoff. Then simplify it until a third grader could hear it and say "I want that." That sentence is your starting point for everything else, including what you charge.
Show Notes + Resources
What You'll Learn
- Why "I'm a life coach" or "I'm a business coach" makes you forgettable, not credible
- The difference between a title and a payoff, and why only one of them sells
- How to find your thread, the consistent pattern in the problems you've already solved
- Why your language is probably still too high, even after you think you've simplified it
- The third grader test for knowing when your language is actually clear
- Why aspirational and inspirational language don't convert, and what does
- How clarity changes what you're actually able to charge
Key Themes
- Payoff over title: what you solve matters more than what you call yourself
- Thread over borrowed language: owning your own process instead of a past container's
- Simplicity as a competitive edge in a saturated coaching market
- Clarity as the direct path to pricing your work with confidence
Memorable Lines
- "Aspirational language doesn't sell. Inspirational language doesn't sell." (Jess Webber)
- "The payoff of your clarity is what's for sale. Not you." (Adam Roach)
- "People can smell BS a mile away." (Jess Webber)
- "The root word of authority is author." (Jess Webber)
- "You are not for sale." (Adam Roach)
Resources Mentioned
- Get Paid to Coach free guide: ilovecoachingco.com/get-paid-to-coach
- Sellable Offer Scorecard: ilovecoachingco.com/scorecard
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Timestamps
- [00:00] Intro: recap of the series so far
- [01:19] What coaches think their problem is vs. what it actually is
- [02:13] The real problem: overcomplication and clarity over cleverness
- [04:02] Step 1: Name what you want to be known for as a problem solver
- [05:44] Why you can't coach on something you haven't already solved for yourself
- [07:38] Step 2: Name the specific payoff, not a generic title
- [08:24] Finding your thread across your past containers
- [10:19] Building your own process and IP
- [11:36] How clarity crushes imposter syndrome
- [13:02] Why your language is still too high, even after you've simplified it
- [14:13] Step 3: Simplify until it passes the third grader test
- [17:05] Turning your brand into a gravitational pull for everything else you do
- [20:10] Step 4: Why clarity is what lets you finally price it right
- [21:10] Closing and how to connect with ILC
Grab the free guide Adam and Jess built to help coaches name their payoff and start getting paid for what they already know how to do.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop biweekly wherever you listen to podcasts.