Is Your Message Actually Yours? [Pt. 1]
Most coaches aren't lacking content or strategy. They're lacking language that's actually theirs. And until you sit down and identify which parts of your messaging fit and which parts belong to someone else's worldview, you'll keep feeling like you're performing a version of coaching instead of living it. The coaches who break through are the ones who did the slow, uncomfortable work of converting borrowed language into owned belief.
"Leverage the tools to be more human."Jess Webber · I Love Coaching Podcast
Sit down with your current messaging — your bio, your social content, your email subject lines — and ask honestly: where did this language come from? If it came from a program, a mentor, or a framework you absorbed, that's not a failure. It's just step one. The work is deciding what stays because it actually fits who you are, and what goes because you've been borrowing it without realizing it. That audit is where your real message starts.
Show Notes + Resources
What You'll Learn
- Why borrowing someone else's message means borrowing someone else's belief, and why that shows up more than you think
- The difference between learning from a framework and actually owning one — and the specific moment the transition happens that most coaches skip
- How the information age gave way to the implementation age, and what that means for how you position yourself now
- Why the AI era is accelerating a crisis of authenticity, and how coaches who do the identity work will be the ones people trust
- What "AI slop" signals to your audience and how to make sure your messaging doesn't read like it
- How to leverage every tool available to become more human, not less
- The tactical next step: slowing down to audit your language before you accelerate your growth
Key Themes
- Borrowed authority: why coaches absorb language from mentors and frameworks and forget to convert it to their own
- The implementation age: authority now comes from authoring something, not just knowing something
- Belief underneath the message: you can't separate someone's messaging from their worldview, so borrowed messaging also means borrowed beliefs
- The authenticity era: AI is forcing coaches to articulate their identity at a level we haven't seen before
- AI as a co-pilot, not a ghostwriter: training your tools on you, not replacing you with them
Memorable Lines
- "It's not wrong to borrow it. It's wrong to try to own what was borrowed." -- Jess Webber
- "If you borrow someone else's message, you're also borrowing someone else's belief." -- Adam Roach
- "When you can claim ownership of the language, the message, the idea, it makes people want to work with you." -- Jess Webber
- "Leverage the tools to be more human." -- Jess Webber
Resources Mentioned
- Graham Cochrane -- concept of a "premise" as your universal belief in your coaching space
- ILC Blueprint: ILC's proprietary process for building a methodology that is uniquely yours
- Get Paid to Coach free guide: ilovecoachingco.com/get-paid-to-coach
- REAL Coach Method Membership: ilovecoachingco.com/discover
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Start with the free guide — built for coaches who are ready to stop guessing and start building.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop weekly wherever you listen to podcasts.