How to Stop Feeling Like an Imposter When You’re Just Starting Out
Every new coach faces it—the feeling that you’re not “good enough” to coach others. It’s called imposter syndrome, and it can be paralyzing. You might worry that clients will see right through you or that you don’t have enough experience to charge for your services.
The good news? Feeling like an imposter doesn’t mean you’re not qualified—it just means you care about delivering real value. At I Love Coaching Co., we help coaches move past this fear and confidently step into their role as leaders.
Why Do New Coaches Feel Like Imposters?
Imposter syndrome often shows up when:
You’re new to coaching and unsure of your value.
You see other coaches with more experience or credentials.
You fear being judged or criticized.
You doubt whether you can truly help your clients.
It’s natural, but it doesn’t have to stop you. Here’s how to overcome it.
Step 1: Acknowledge the Feeling Without Judging It
It’s easy to beat yourself up for feeling like an imposter, but that only makes it worse. Instead, recognize that this feeling is normal and temporary.
💡 Try This:
Write down your biggest self-doubts.
Next to each, write down evidence that proves them wrong—client feedback, your own personal growth, or even small wins you’ve achieved.
Remind yourself that even the most successful coaches once felt the same way.
Related Reading: Learn more about building confidence when starting your business here.
Step 2: Shift Your Focus from You to Them
Imposter syndrome often stems from focusing on your own insecurities rather than on your clients’ needs.
Instead of worrying about being “enough,” think about how you can serve and support.
Reflect on your own journey and transformation—your clients want to learn from that experience.
💪 Action Step:
Make a list of the top 3 problems you’ve overcome that your ideal clients struggle with.
Frame your coaching around guiding them through those same challenges.
Want to narrow down your niche? Here’s how to choose the right one.
Step 3: Own Your Story (Even If It’s Messy)
Authenticity beats perfection. Clients don’t expect you to have it all figured out—they just want to know you’ve been where they are and that you’re committed to helping them move forward.
Share your story, even the parts where you struggled.
Highlight how those challenges made you a better coach.
🔥 Real Talk:
When you’re honest about your journey, you build trust and connection. Your clients aren’t looking for a superhero—they’re looking for someone who gets it.
Step 4: Take Action Despite the Fear
Waiting until you feel 100% confident is a trap. Confidence comes from doing—not from waiting to feel ready.
Start small: Offer a few free clarity sessions to practice.
Celebrate every win, no matter how small.
Document client feedback and success stories—they’re proof that your coaching makes a difference.
Need help getting your first clients? Check out this guide.
Final Thought:
Feeling like an imposter is common, but it doesn’t have to control you. By focusing on service over self-doubt, owning your story, and taking consistent action, you can build the confidence you need to thrive as a coach.
At I Love Coaching Co., we’re here to help you move past fear and into your true potential. Ready to stop feeling like an imposter? Start taking action today.
→ Join The REAL Deal Newsletter for weekly insights to grow your coaching confidence and business.