The Six-Week Cycle: A Framework for Doing Less, but Doing it Better
Most coaches struggle because their brain is full and their time is stretched thin. They set massive yearly goals, but because the payoff feels far away, they end up in a cycle of constant "resets". Momentum doesn’t come from more thinking or more ideas; it comes from focused execution.
In our latest podcast, Adam Roach and Jess Webber break down the Six-Week Cycle—a business move designed to help you stop spinning and start building something that actually sells.
The Problem with "Yearly" Thinking
Most people overestimate what they can achieve in a year, which leads to perfection paralysis and overthinking. When your goals are too broad, your message gets fuzzy, your offer feels generic, and your pricing feels uncomfortable.
The Six-Week Cycle flips this by breaking the year into manageable segments. This structure protects you by keeping you from rebuilding your offer every time you face a challenge.
1. Identify Your "Red and Yellow" Areas
Before you can grow, you must audit where you are currently. In the REAL Coach Method™ Blueprint, we use a simple traffic light system to pressure-test your business:
Red Light: Areas that are stalled or misaligned. These require a complete return to the foundation.
Yellow Light: Areas that are close but need refinement or a "cool down" phase for reflection.
Green Light: Areas that are ready for full execution and scale.
2. Learn Before You Implement
A common mistake is jumping into building a system without understanding the "Why" behind it. The first phase of any cycle should be dedicated to learning and alignment. Whether you are launching your first SMART Offer™ or scaling a group program, you must understand the math and the mindset before you build the model.
3. Focus on High-Impact Actions
The goal of a six-week cycle is not to add more to your plate; it is to remove what does not serve the result. We believe in the 80/20 principle: 80% of your results will come from 20% of your audience and actions.
Do less, but do it better. Focus on one offer, one message, and one delivery model.
Target the "Warm World." Stop chasing strangers and start connecting with the people who already know, like, and trust you.
4. The Cool Down: Reflection and Celebration
Every six-week cycle needs a "cool down"—a block for reflection and refinement. This is where you document your wins, identify repeating patterns, and decide which "lever" to adjust for the next cycle. Without this, you risk burnout and losing the alignment that makes coaching feel like flow instead of a grind.
Accelerate Your Growth
Participating in a structured coaching challenge can accelerate this learning and implementation. It moves you from theory to execution, helping you walk away with a complete business move in just a fraction of the time.
Ready to win your next six weeks?