The Real Currency of Growth Isn’t Money. It’s Influence.
Most people think their business isn’t growing because they don’t have enough money, time, or leads.
But the real reason is simpler. They’re using the wrong currency.
In today’s world, influence is the most valuable currency you can build.
It’s the ability to move people to action through trust, clarity, and connection.
John Maxwell says, “Leadership is influence, nothing more, nothing less.”
At I Love Coaching Co., we believe coaching is influence in action.
Everyone Has Influence, But Not Everyone Uses It
Influence isn’t about social media followers or viral moments. Every person has influence. The question is whether you’re using it with intention.
If you’re a parent, you influence your kids to make good choices.
If you’re a coach, you influence your clients to believe in what’s possible.
But many coaches try to build in a vacuum. They launch their business quietly, change a bio, post once, and then wait for clients to appear.
That’s not how influence works.
Influence grows through proximity and presence.
You have to be in front of people who can experience your value.
Join communities. Speak at events. Have conversations. Lead with generosity.
The more you show up, the more your influence expands.
People. Payoff. Path.
Inside the REAL Coach Method, influence is built through a simple framework: People, Payoff, and Path.
1. People
You can’t grow alone. Every opportunity begins with relationships. Influence happens when you connect with people who can see and feel your passion.
2. Payoff
Your clients don’t care about your certifications or credentials. They care about results.
The payoff is the outcome they get because of your coaching.
Coaches often talk about their process, programs, or tools, but people buy the transformation, not the steps.
Instead of saying, “I’m certified in X,” say, “I help business owners get their time and energy back.”
That’s what resonates.
3. Path
Influence multiplies when you commit to one clear channel.
Too many coaches spread themselves across every platform, hoping that more activity equals more opportunity.
In reality, focus is what creates growth.
Pick one path and commit to it for a year. It could be speaking, teaching, podcasting, or leading a community. Whatever fits who you are, stay consistent.
The goal isn’t to do everything. It’s to be known for something.
Authenticity Expands Influence
Your influence grows strongest when it aligns with who you are.
For Jess, that means being on stage, teaching, and creating live experiences.
For Adam, it’s connecting one-on-one and building relationships through energy and vision.
There’s no single “right” way to build influence. There’s only the way that feels real to you.
When your work reflects who you are, consistency becomes natural. You stop chasing trends and start building trust.
Influence doesn’t come from being everywhere. It comes from being real.
Turning Influence Into Impact
Influence becomes income when it’s built on clarity.
Clarity of who you serve, what result you provide, and how you show up to share it.
The most successful coaches aren’t the loudest. They’re the clearest.
They know their people, they speak to a specific payoff, and they stay committed to their path.
If your business isn’t growing the way you want, it might be time to check your currency.
Are you chasing attention, or are you cultivating influence?
When you build from authenticity and alignment, your influence becomes unstoppable.
And if you’re ready to learn how to do that — to build a coaching business with purpose, structure, and clarity.
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