Is your Client/Avatar Actually Yours [Pt. 3]
Your calendar is currently full of information about what you actually believe about your business, whether or not that matches what you'd say out loud. Every client you're afraid to lose, chasing to close, or discounting for is telling you something about a mismatch between your defined outcome and who you're actually letting onto your calendar. The fix isn't dramatic. It's an audit, not a demolition.
"If you ever have to feel like you're selling or convincing, it's not the right client."Adam Roach · I Love Coaching Podcast
Pull up your calendar and run every current client through the Avatar Fit Filter: do you like them, can you and will you help them with the outcome you've defined, and can they actually afford you. Anywhere the answer is consistently no, that's information, not an indictment. Don't red light, green light people you haven't actually coached yet. Use the filter to get clear, not to fire your roster overnight. The reps are still how you find out who you are at your best.
Show Notes + Resources
What You'll Learn
- Why coaching to an old professional identity keeps you stuck with the wrong clients
- The difference between inheriting an avatar and reaching for one you haven't earned yet
- The three-question Avatar Fit Filter for auditing your current roster
- Why discounting your price is usually a sign you've got the wrong client, not the wrong price
- Jess's BEAT method (Break, Examine, Audit, Tune) for slowing down before you scale
- A red light, green light exercise for your calendar that makes the wrong clients easier to spot
Key Themes
- Coaching to an inherited or aspirational identity as the root cause of avatar mismatch
- The Avatar Fit Filter as a diagnostic tool, not a roster-cutting exercise
- Why "inviting" a client beats convincing one, and what that signals about fit
Memorable Lines
- "We coach to our identities sometimes." (Adam Roach)
- "You cannot read the label from the inside of the jar." (Jess Webber)
- "When you are coaching the wrong person, it's like pulling teeth and going to the dentist every call." (Jess Webber)
Resources Mentioned
- Sellable Offer Scorecard: ilovecoachingco.com/scorecard
- Get Paid to Coach guide: ilovecoachingco.com/get-paid-to-coach
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Start with the free guide to see how to build a coaching business around who you actually are, then take the Scorecard to see where your current offer and avatar are still out of alignment.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop weekly wherever you listen to podcasts.