Is Your Coaching Offer Actually Yours? [pt. 2]
An offer that isn't fully yours will always cost you more than it should, in energy, in pricing confidence, in client retention, and in how hard you have to work to explain it. Building your own offer from your own vision, even if it takes longer than borrowing someone else's, is what makes selling, sustaining, and scaling actually possible.
"People are paying for the how you got the outcome, not a how-to to get the outcome."Jess Webber · I Love Coaching Podcast
Go look at every offer you currently have out in the marketplace and ask one honest question: is this mine, or did I memorize, internalize, and personalize someone else's model? If it's borrowed, start by stripping it down to the one clean outcome you actually deliver, before you add a single feature back.
Show Notes + Resources
What You'll Learn
- How to tell the difference between an offer you built and one you R&D'd (rip-off and duplicate) from someone who made it work
- Why the urge to lower your price the moment it feels uncomfortable is usually a sign your offer isn't yours, not a sign your price is wrong
- Why clients who succeed through a borrowed model don't create the same retention and stickiness as clients who succeed through something you built
- Why most coaches are carrying too many features, bonuses, and add-ons on their offer, and what to strip away instead
- Why people are paying for the how you got the outcome, not a how-to to get the outcome
- Why clarity, not cleverness, is what actually sells an offer
Key Themes
- Ownership vs. R&D (rip-off and duplicate) as the root cause of pricing and confidence problems
- Adam's own history of modeling ILC on someone else's business before rebuilding it around his vision
- Simplifying an offer down to the outcome instead of stacking features and bonuses
Memorable Lines
- "It's exhausting to carry the load of something that isn't yours." (Adam Roach)
- "It's like putting on a pair of shoes that aren't yours... it feels wrong." (Jess Webber)
- "Clarity sells all day long." (Adam Roach)
Resources Mentioned
- Sellable Offer Challenge: ilovecoachingco.com/challenge
- REAL Coach Method Membership: ilovecoachingco.com/discover
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Take the Sellable Offer Scorecard to see exactly where your offer is still borrowed, then build the version you can price and sell with confidence.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop weekly wherever you listen to podcasts.