Why Saying No Is a Coaching Superpower with Samantha Savvy
Confidence and courage aren't traits some people have and others don't. They're built the same way any skill is built, through recognizing your patterns, then practicing the uncomfortable thing in small doses until it becomes automatic.
"It's really about learning to take back your agency and learning to say, no, actually, you don't get to do that to me."Samantha SAvvy · I Love Coaching Podcast
Think back to a recent conversation where you didn't say what you actually wanted to say. Don't judge it, just name the pattern. Then find one small, low-stakes moment this week to practice saying what you mean instead. That's the rep that starts building the muscle.
Show Notes + Resources
What You'll Learn
- How to identify the specific patterns that keep you from speaking up in relationships, at work, and with friends
- Why pausing and truly listening in the moment matters more than knowing what you should have said afterward
- A simple reframe for hard conversations: you and the other person against the problem, not against each other
- How to build courage in small, low-stakes reps before tackling bigger confrontations
- Why trusting your gut instincts is a skill worth developing on purpose
- How the four stages of learning, from unconscious incompetence to unconscious competence, apply to boundary-setting
Key Themes
- Agency: recognizing where you've been giving your power away and taking it back
- Courage as a trainable skill, not a fixed trait
- Repetition over readiness: small reps build the muscle faster than waiting to feel confident
- Parallel journeys: Samantha's path from touring DJ to coach as a live example of the same growth process
Memorable Lines
- "It's really about learning to take back your agency." (Samantha SAvvy)
- "Do you want me to feel it or fix it?" (Adam Roach)
- "Get comfortable being uncomfortable." (Samantha SAvvy)
- "Time on task will beat talent all day." (Adam Roach)
Resources Mentioned
- Samantha SAvvy's coaching and masterclass: samanthasavvy.com
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Timestamps
- [00:00] Intro and catching up with Samantha
- [01:00] Samantha's world: DJ tours, dance background, and coaching practice
- [08:00] The origin of Samantha's coaching brand
- [14:00] Step one: recognizing and identifying your patterns
- [17:00] Step two: pausing and listening in the moment
- [20:00] Adam's "feel it or fix it" framework and you-vs-the-problem
- [22:00] Building courage through small reps
- [26:00] The four levels of learning applied to confidence
- [30:00] Trusting your gut and closing thoughts
- [32:00] Where to find Samantha and her masterclass
Grab the free guide Adam and Jess built to help coaches get clear on what they solve, so speaking up for your work feels a lot less scary.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop biweekly wherever you listen to podcasts.