I Know a Guy, Pt. 1: Find Your Coaching Gravity
Your Sun isn't your niche, your title, or your brand. It's the one tension you solve over and over, the thing people would refer you for even if they couldn't explain your title. You don't have to name it perfectly or market it directly. It's there to anchor every other decision in your business, from who you say yes to, to what you build next.
"Gravity is not brand, gravity is not niche, gravity is the solution to the problem that you're naming."Jess Webber · I Love Coaching Podcast
Don't try to name your Sun in one sitting. This week, pull up your calendar and look back at your last five one-on-one client conversations. Where did you light up? Where did you dread the call? That pattern, not a clever tagline, is where your Sun starts to show itself.
Show Notes + Resources
What You'll Learn
- How to identify your coaching Sun, the gravitational pull that makes people say "I know a guy" for what you solve
- Why "coach" is never your gravitational pull, and what actually is
- The real difference between niche, brand, and gravity, and why coaches keep collapsing them into one thing
- Rory Vaden's one-word exercise from Wealthy and Well Known, and why it clicks for some coaches and not others
- Why you don't have to name your Sun today, or ever use it as your marketing message
- How one-on-one clients in Blueprint Phase 2 help you find your Sun through pattern recognition, not guesswork
Key Themes
- Gravity vs. niche vs. brand: three different things coaches keep confusing
- Permission to not have it named yet, and why forcing it early backfires
- Reputation comes from problems solved, not titles or credentials
- Conversation, not content creation, is where clarity gets built
Memorable Lines
- "It's the tension that you solve over and over and over and over." (Adam Roach)
- "If you handed somebody a Sun, it would melt their face off." (Jess Webber)
- "People don't care about titles, they care about solutions to problems." (Jess Webber)
Resources Mentioned
- Wealthy and Well Known by Rory Vaden: amzn.to/46s4Qha (affiliate link)
- REAL Coach Blueprint, Phase 2 (one-on-one coaching clients)
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Timestamps
- [00:00] Intro: kicking off the "I Know a Guy" series
- [00:30] Being known isn't about being everywhere
- [01:51] Introducing the solar system model
- [02:56] The Sun: your center of gravity as a coach
- [03:41] Why "coach" can't be the Sun
- [05:52] Examples: Dave Ramsey, Brene Brown
- [06:13] Gravity is not niche, gravity is not brand
- [07:52] Rory Vaden's one-word exercise
- [08:26] Naming the tension you solve over and over
- [09:17] Adam's Sun: uncertainty
- [11:10] Permission to not have it named yet
- [12:26] Why you don't market the Sun directly
- [16:09] Reputation comes from problems solved, not titles
- [18:32] How one-on-one clients build the rest of the solar system
- [20:00] Jess's Sun: reducing complexity
- [21:17] Wrap-up
The Next 90 Workshop is where coaches take this exact framework and build it out live, with Adam and Jess in the room.
Start with the free guide Adam and Jess built to help coaches get clear on what they solve, or take the scorecard to see where you actually stand.
Rory Vaden's book on the one-word positioning exercise Adam used to find his own Sun.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop biweekly wherever you listen to podcasts.