How to Go from Invisible to In-Demand: Choosing Your Coaching Niche
Most coaches aren’t struggling because they’re unqualified.
They’re struggling because nobody knows them for anything specific.
This isn’t a marketing problem.
It’s an identity problem.
You’ve been told to post more, hustle more, build more content…
But without clarity, you’re just yelling into the void.
The truth?
If they can’t put you in a box, they won’t follow you.
It’s not about fame. It’s about focus.
This week on the I Love Coaching Podcast, we talked about the real enemy of growth: obscurity through confusion.
And the antidote?
Clarity through specialization.
Here’s how to start building your coaching business like the pros you admire—without needing millions of followers.
Obscurity Isn’t About Being Unknown—It’s About Being Confusing
Think of the coaches who’ve had the most success in your world:
They’re not everywhere.
They’re not for everyone.
They’re known for solving one problem for one type of person.
That’s why people like Rory Vaden, Phil M. Jones, or even Tim Grover can earn six figures per hour—not because they’re famous, but because they’re clear.
If you’re trying to be everything to everyone, you’re creating diluted results.
Diluted focus = diluted outcomes.
The Specialist Always Wins
Here’s a truth most new coaches resist:
Generalists hustle. Specialists scale.
If you’re “coaching all real estate agents,” that’s 1.6 million different problems.
That’s not a niche—it’s a nightmare.
The specialists?
They pick a specific avatar.
They develop a specific skillset.
They create a specific transformation.
And they get paid accordingly.
One of our members went from “I coach everyone” to “I help OT-background agents build niche real estate practices for downsizing seniors.”
She doubled her income in six months.
Define Your Coaching Lane with the REAL Coach Method Blueprint™
Most niche advice is surface-level.
We go deeper—because your brand starts with your story.
Here’s how we help coaches inside the I Love Coaching community get crystal clear:
✅ Relevant
What real problem are you solving for your audience?
✅ Experiential
Do you have lived experience solving that problem?
✅ Authentic
Does it align with your personality and strengths?
✅ Leader
Can you confidently guide others through the same transformation?
👉 Start here: Write your “I am the coach who…” statement.
Example: “I am the coach who helps new entrepreneurs find and package their first profitable offer—without burning out or starting from scratch.”
You Don’t Need to Be Famous. You Just Need to Be Clear.
Most coaches get stuck trying to “get more visible” before they’re ready.
But visibility is earned by value + service—not vanity.
The path to in-demand looks like this:
Solve a clear problem for a specific person
Deliver high value consistently
Let results and referrals do the talking
That’s how our members build real momentum—and real income—without chasing trends or paying for fake followers.
Next Step: Stop Guessing Your Way to Clarity
If this resonated, you're not alone.
We've helped hundreds of coaches move from scattered to scalable using this exact approach.
Want help choosing your lane and becoming known for your brilliance?
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