The REAL Coach Content Calendar: How to Quit Chasing Shiny Objects and Start Attracting Clients

You’re not stuck because you’re lazy.
You’re stuck because you’re distracted.

At I Love Coaching Co., we’ve seen it over and over again: talented, passionate coaches who are constantly overwhelmed, burned out, and bouncing from one shiny object to the next—wondering why nothing is working.

Here’s the truth:
You don’t need more time. You need more focus.

And if you want to build a coaching business that actually pays you, impacts people, and feels sustainable, you must simplify and commit.

Let’s break it down.

1. The Distraction Disease

Most coaches waste months posting random content across five platforms with no clear strategy or result. They’re stuck in what we call the “distraction disease”: trying to be visible everywhere while actually being remembered nowhere.

Every time you try something new, switch strategies, or chase a new trend… you dilute your message.
And diluted focus = diluted results.

2. One Channel. One Message. One Outcome.

This is the foundation of what we teach inside the REAL Coach Method™.
Pick one platform, focus on one message, and drive toward one outcome.

This doesn’t mean you’ll never expand — it means you’ll win first.

When you obsess over one channel, you learn what resonates. You get clear. And clarity is magnetic.

3. Use the 40/40/20 Rule

If all of your content sounds like “Hire me!” or “New offer just dropped!”... you’re turning people off.
Here’s the breakdown we recommend:

• 40% Entertain: Show who you are. Make people feel something. Relatable reels, behind-the-scenes, mistakes, family, humor — this builds trust.

• 40% Educate: Share real value. Insights from your coaching, results from clients, frameworks that help. This builds authority.

• 20% Enroll: This is your “here’s how to work with me” content. CTA to your challenge, your calendar, or your coaching offer.

This balance builds community and conversion.

4. Batch + Automate

This is how we run ILC.
We make the decision once, then build a repeatable system around it.

We teach our clients how to batch their content monthly, align it with podcast themes, and repurpose across channels.
You don’t need more hustle. You need structure.

Because the more time you spend deciding what to post, the less time you’re actually building your business.

5. Measure What Matters

Likes are a vanity metric.
We don’t care about reach—we care about results.

Start tracking:

• How many coaching convos you’re having each week

• How many leads come in from content

• How much money your posts generate

• How much time you’re saving with automation

When you measure the right things, you’ll feel a surge of motivation — not burnout.

You Don’t Have a Content Problem. You Have a Focus Problem.

We’re not saying this to shame you — we’re saying it to wake you up.

If you’re bouncing between five platforms, you’re going to feel like you’re not getting traction.
If you keep starting over, your audience never has a chance to catch up.
If your message keeps changing, people won’t trust it — because YOU don’t trust it.

Focus builds trust.
Trust builds authority.
Authority builds clients.

Ready to stop playing small and start building real momentum?

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