The #1 Thing Coaches Get Wrong About Their Audience (And How to Fix It)

Most coaches aren’t struggling because they lack passion, skill, or even experience.

They’re struggling because they’re unclear.

Unclear on who they help.

Unclear on how they help them.

And unclear messaging always leads to one thing: invisible offers.

You might think your content isn’t working, your niche is too saturated, or you just need more followers. But that’s not the real issue.

The real issue is you haven’t clearly defined your who.

Clarity Creates Clients

Let’s cut through the noise.

If your elevator pitch sounds like:

• “I help people live their best lives,” or

• “I coach women to reach their goals,”

…you’ve got a clarity problem. Not because your heart isn’t in it — but because your language is too broad to attract anyone specific.

Confused coaches create confused content.

And confused content creates confused clients.

And confused clients? They don’t buy.

Why Avatar Clarity Isn’t Just a Marketing Tactic — It’s a Business Strategy

When you're vague about who you serve, you can't build momentum.

You start throwing spaghetti at the wall — creating content for everyone and attracting no one. Your offer becomes a guessing game. Your sales calls feel scattered. You end up building for an imaginary audience that doesn’t convert.

It’s not a content problem. It’s not a pricing problem.

It’s a clarity problem.

Use This 6-Part Flywheel to Nail Your Audience and Message

Here’s the framework we teach inside the I Love Coaching community — the same one that’s helped coaches go from invisible to in-demand.

Think of it like a flywheel with 6 core components:

1. Problem (12 o’clock):
   What is your ideal client feeling right now? (One word.)
   → Think: uncertainty, overwhelm, friction, confusion.

2. Cause (2 o’clock):
   What’s the invisible force keeping them stuck?
   → Often, it’s conditioning, chaos, burnout, or past failure.

3. Message (4 o’clock):
   What’s the truth they need to hear from you?
   → This becomes your battle cry. For example: “Own what you’re called to build.”

4. Uniqueness (6 o’clock):
   What’s your method or approach that gets them results?
   → This is your framework, not your tools. Our uniqueness? Ownership.

5. Payoff (9 o’clock):
   What is the specific result they want?
   → Be concrete. “Make $10K/month” lands better than “feel empowered.”

6. You (the center):
   Who were you 3–5 years ago?
   → The best audiences to serve are former versions of you.

When you build with this kind of intentionality, your audience gets sharper, your content hits harder, and your business finally has a foundation that scales.

What Makes You Different Is the Advantage

You don’t need to coach everyone. You don’t need to solve every problem.

You need to identify the unique value of your own transformation — and build a business that aligns with it.

Coaches don’t fail because they don’t have frameworks.

They fail because they don’t know how to talk about them.

Ready to Get Clear?

If you’re tired of feeling invisible and you’re ready to finally own what you’re called to build, it’s time to clarify:

• Who you help

• How you help them

• And what your coaching really promises

This is the difference between having a hobby that drains you — and building a coaching business that funds your future.

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