Why Nobody Buys Inspiration (And What to Do Instead)

You don’t have a marketing problem. You have a clarity problem.

There’s a reason your offer isn’t converting. It’s not because your coaching isn’t valuable. It’s not because your niche is too saturated. And it’s definitely not because you aren’t “inspiring” enough on Instagram.

It’s because your offer sounds like every other coach out there hiding behind fluffy language.

“I help leaders step into their greatness.”

“I empower women to live their best lives.”

“I support you in becoming the highest version of yourself.”

We’ve heard it all. And it’s not selling.

Fluff doesn’t convert. Clarity does.

This week inside the I Love Coaching Challenge, we asked coaches to drop their offer statements in the chat. And you know what we saw? A dozen beautifully written, completely un-sellable offers.

Here’s the hard truth: if someone has to guess what you do or what they get from working with you, they’re already gone.

Clarity isn’t cute. It’s profitable.

Why coaches fall into the fluff trap

Most coaches build offers based on where they are in their journey—not where their client is. So the language they choose feels aspirational… to them. But it’s not clear or compelling to the person they’re trying to help.

If you want to grow a coaching business that doesn’t just inspire, but actually impacts, it’s time to drop the fluff and focus on these three things:

1. Call Out the Fluff

Start with your offer.

Can someone read it and instantly know:

• Who it’s for?

• What problem it solves?

• What they’ll walk away with?

If not, rewrite it.

This is not the time for poetic language or vague promises. Inspiration makes people feel good. Clarity makes people buy.

“I help coaches feel more confident” is vague.

“I help first-time coaches create a $10K offer in 30 days” is clear.

Which one would you pay for?

2. Confidence Comes from Clarity

Most coaches think they need more visibility to sell. In reality, they need more clarity.

Clarity creates confidence.

And confidence is contagious. Your audience feels it. They trust it. They want to buy from someone who knows exactly what they do and who they do it for.

Start with this formula:
Offer = Person + Problem + Payoff

• Person: Who are you helping?

• Problem: What pain are they experiencing right now?

• Payoff: What measurable result will they walk away with?

“I help corporate professionals turn their expertise into a $5K coaching offer in 60 days.”

That’s a confident, clear, sellable offer.

3. Move from Inspiration to Transformation

Clever is not clear.

Stop trying to sound pretty, poetic, or perfect. Start sounding practical.

As Rory Vaden says, “If you confuse, you lose.” People don’t buy slogans. They buy outcomes.

Every word you use in your marketing—your bio, your website, your Instagram captions—should answer one question:

What’s the win?

Name the result. Spell it out. Be boringly clear and stupidly specific.

When you do that, your audience stops scrolling. They start paying attention. And more importantly, they start buying.

If you’re ready to stop hiding behind fluff and start building real traction…

We teach this every week inside our newsletter, where we share real tools, strategies, and perspective shifts to help you build a coaching business that actually works.

👉 Join The REAL Deal Newsletter and get on the path to clarity, confidence, and consistent clients.