You Don’t Need Permission to Be a Coach—You Need to Start
If you're feeling stuck, uncertain, or like you’re waiting for some sign to go all in on coaching… this is it.
Not because Adam or Jess said so.
Not because you earned another certification.
Not because someone gave you their blessing.
But because deep down, you know.
You know you’re called to coach. You’ve lived through something worth teaching.
You’ve helped people. You’re already doing it in conversations, in your job, in your DMs.
But still—you stall. You sabotage. You wait.
Let’s talk about why… and how to stop.
The Truth About “Waiting for Permission”
There’s a hidden cost to waiting.
Every day you hesitate, you’re:
Delaying your business growth
Silencing your voice
Letting someone else’s framework define your path
This shows up in a few familiar ways:
You’re still coaching inside someone else’s system because it feels safer.
You keep researching more certifications, even though you’re already overqualified.
You know you want to launch something — but perfectionism and overthinking are slowing you down.
This isn’t just about logistics. It’s about identity.
And if you're honest? You’re not actually looking for permission.
You’re looking for certainty.
3 Shifts to Make When You Feel Stuck
1. Identify Where You’re Stalling or Sabotaging
Waiting often looks like hard work:
Rebuilding your website for the fifth time
Editing a course you haven’t launched
Spending hours in Canva instead of talking to people
These are stalling behaviors dressed up as productivity.
And sabotage often looks like safety:
Taking another dependent coaching role because the paycheck is guaranteed
Lowering your prices because someone questioned your value
Putting off your launch until “the timing is better”
Call it out.
You can’t fix what you won’t face.
2. Choose a Strategy and Stick to It
The fastest way to kill imposter syndrome is by doing the work.
But not just any work. The right work.
And that requires strategy.
Not another guru’s 87-step formula.
Not another $997 course with no support.
You need one strategy, built by someone who has what you want, in alignment with how you want to build.
Whether that’s our $10K Coaching Offer Challenge, a 1:1 container, or a free blog post like this one—pick your path and commit.
Confusion thrives in indecision.
Clarity is created by action.
3. Execute (Even If It’s Messy)
This is the part where most people freeze.
They think:
“What if I fail?”
“What if I’m not ready?”
“What if it’s not perfect?”
But here’s the truth:
Messy execution beats perfect procrastination every time.
When Adam started I Love Coaching, he wasn’t polished.
His first Facebook group was a trainwreck.
But he showed up. He executed. He figured it out along the way.
Execution builds confidence.
Confidence breeds clarity.
And clarity is what you're really chasing.
If You’re Still Waiting for Permission, This Is It.
You are allowed to:
Build your own coaching business
Charge real money for the value you bring
Coach outside of someone else’s system
Launch messy
Learn as you go
Your experience is enough.
Your story is enough.
You are enough.
But the life and business you want don’t come from hoping.
They come from building.
So stop waiting. Start moving.
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