I Know a Guy, Pt. 2: Find your one planet
A menu of offers feels like more value. It's actually the reason people can't refer you, price you accurately, or trust you. One planet, clearly named, is what makes an offer easy to invite people into instead of something you have to sell.
"Great, but which one are we colonizing first?"Jess Webber · I Love Coaching Podcast
Write down every offer, program, or idea you're currently chasing. All of them. Then ask yourself Jess's question from this episode: which one are we colonizing first? Pick that one planet, name it clearly, and let the rest sit on the shelf until you've mastered it.
Show Notes + Resources
What You'll Learn
- Why one clearly defined offer builds more referral traffic than a full suite of services
- The difference between your Sun (the problem you solve) and your Planet (the specific offer built around it)
- Why the planet includes naming the container, the "how," not just the outcome
- How going one-on-one first, before building out a full offer suite, sharpens your language faster
- Why a single clear offer lets you price the payoff instead of pricing yourself
- How having one planet actually crushes imposter syndrome instead of feeding it
Key Themes
- Sequencing, not scope: one offer at a time beats twelve offers at once
- Naming the container matters as much as naming the outcome
- A menu of offers erodes trust and confuses pricing
- Clarity, not complexity, is what makes an offer feel confident to sell
Memorable Lines
- "Great, but which one are we colonizing first?" (Jess Webber)
- "Confused people do what? Nothing." (Adam Roach)
- "You're not pricing yourself, you're pricing the payoff." (Jess Webber)
Resources Mentioned
- Ep. 192, "I Know a Guy, Pt. 1: Find Your Coaching Gravity" (referenced throughout)
- Walt Disney's original mind map, referenced by Adam as an example of one Sun spawning multiple planets: view image
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
- YouTube: youtube.com/@ilovecoachingco
Timestamps
- [00:00] Intro: back in the solar system for episode 2
- [00:30] Quick recap: the Sun from Episode 1
- [01:18] Today's topic: the Planet, and why it's one, not twelve
- [02:22] Defining the planet: your singular offer around the Sun
- [04:36] The nerd test: people should be able to name your planet like Earth or Mars
- [05:52] Adam's recruiting story: "150 people in a year" as his one planet
- [07:12] The planet includes naming the container, not just the payoff
- [08:10] "Which one are we colonizing first?"
- [09:46] Preview: next episode covers the Moons
- [10:58] One clear offer prices the payoff, not you
- [12:16] Confidence and imposter syndrome: the burden of handing someone a Sun
- [14:11] Walt Disney's mind map: Walt Disney Studios as the original Sun
- [16:41] Wrap and tease: next time, the Moons
The Next 90 Workshop is where coaches take this exact framework and build it out live, with Adam and Jess in the room.
Stop juggling ideas and build the single sellable offer people can actually refer you for. The Sellable Offer Challenge walks you through it.
Join Jess live to build a list-building, authority-building lead magnet in minutes, hosted as a fundraiser for her son's Heart Walk. Can't make it live? Donate directly and email jess@jesswebber.com and she'll send you the recording.
The I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop biweekly wherever you listen to podcasts.