How to Know When It’s Time to Raise Your Coaching Rates (And How to Do It Right)

Raising your coaching rates can feel uncomfortable. Maybe you’re worried about losing clients or facing resistance. But here’s the reality: it’s not about greed—it’s about alignment and value. Coaches who consistently deliver transformation shouldn’t hesitate to charge what their expertise is worth.

At I Love Coaching Co., we see this all the time—coaches who hesitate to raise rates despite growth, results, and packed schedules. Here’s how to confidently know when it’s time to increase your fees and how to do it right using the REAL Coach Method™.

Still unsure about your current pricing? Check out our guide on pricing your coaching services.

Step 1: EMBARK — Recognize the Signs It’s Time to Raise Rates

Premium pricing should reflect your experience, client results, and demand. Here’s when you know it’s time:

• You’re consistently booked out with little room for new clients.

• Clients are seeing significant transformations and offering referrals.

• Your expertise and experience have grown significantly since you last set your rates.

• You’re starting to feel resentment or burnout due to being underpaid.

💡 Try This:

Write down three recent client wins that showcase your value. Use these as confidence boosters when discussing your new rate.

Looking for more on growing your coaching business? Here’s a complete guide to scaling.

Step 2: ENGAGE — Prepare Your Clients for the Increase

Once you’ve decided to raise your rates, communicate it clearly and early. Transparency builds trust.

🚀 How to Do It:

• Notify clients 30–60 days in advance.

• Frame it as a natural progression: “As my practice has grown and I continue to invest in my own development, I’m updating my pricing to better reflect the value and transformation I deliver.”

• Offer grandfathered pricing for loyal clients or a one-time renewal discount for early commitment.

💪 Real Talk:

People value honesty. If you explain why your rates are changing and how your growth benefits them, most clients will appreciate your transparency.

Unsure about how much to increase? Here’s a practical guide on premium pricing.

Step 3: ENROLL — Implement the Change Confidently

Once you’ve announced your new rates, stick to them. No backtracking if someone challenges you.

📝 Practice:

Rehearse your new rate statement until it feels natural: “My updated rate is $1,500/month, which reflects the transformation and value my clients receive.”

If a client pushes back, respond calmly: “I understand change can feel uncomfortable. My commitment to your transformation remains the same, and I believe the new rate reflects the quality and depth of our work together.”

💡 Example:

One of our coaches was hesitant to raise her rates from $1,000 to $1,500 per month. After practicing her pitch and explaining how her methods had evolved, not a single client left—and she attracted more serious, committed clients as a result.

Why Raising Rates Is Good for Your Clients Too

• Encourages Commitment: Clients who pay more take the process seriously.

• Attracts the Right Clients: Premium pricing filters out those looking for a bargain.

• Shows Your Confidence: When you value your work, clients see your leadership.

Need help enrolling premium clients? Here’s how to attract them.

Final Thought

Raising your rates isn’t about money—it’s about honoring your expertise and the profound impact you make. It’s about leading your clients into deeper commitment by modeling what that looks like.

If you’re delivering consistent results, growing in your practice, and feeling stretched thin, it’s time to make the shift. Lead with clarity, confidence, and conviction.

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