Stop Selling Coaching. Start Selling a Solution.

Let’s cut straight to it: If you’re trying to sell “coaching”… you’re making it harder than it has to be.

Most people don’t wake up saying, “I need a coach.”

They wake up saying:

• “I need to get out of this job.”

• “I’m tired of feeling stuck.”

• “I don’t know how to fix this.”

They don’t want a coach.

They want a solution to a problem they can’t solve on their own.

Coaching Is the Vehicle. Not the Product.

You know coaching is powerful. But to your potential client, “coaching” is vague.

If you’re selling:

• 1:1 calls

• 3-month programs

• Voxer access

• Mindset work

…without tying it to a specific result?

You’re selling a product. And most people don’t want a product—they want progress.

Want help structuring a result-driven program? Start here.

What People Actually Buy

People buy solutions to urgent, painful, expensive problems.
They want clarity, momentum, change.

Here’s what that looks like in real time:

• Instead of selling “6 calls to explore your habits and motivation,”
  → Sell: “Build a sustainable 90-day routine that gets you out of burnout and back in control.”

• Instead of selling “a 3-month mindset program,”
  → Sell: “Finally stop self-sabotaging your income and hit your first $5K month.”

The REAL Coach Method™: Relevant > Vague

REAL stands for:

• Relevant

• Experiential

• Authentic

• Leader

Selling “coaching” is vague. Selling a specific, relevant solution rooted in your experience? That’s what makes you magnetic.

You don’t need more pitch practice. You need a message that’s anchored in outcomes.

3 Ways to Shift From Product to Solution Today

1. Lead with the result, not the process.
Example:
→ “This program helps women rebuild their confidence and reconnect with purpose after a toxic breakup.”

NOT
→ “This is a 12-week empowerment coaching container with journaling prompts and weekly Zooms.”

2. Tie your story to the transformation.
Use your lived experience to demonstrate why you can lead someone through this problem.
If you’ve done it, share how you did—and invite them into that path.

Need help narrowing that down? Here's how to choose your coaching niche.

3. Be specific with your language.
Avoid: growth, clarity, transformation, empowerment

Use:

• "Quit your job and replace your income"

• "Lose 20 pounds without tracking every meal"

• "Get back 10 hours of your week and finally sleep 8 hours a night"

This Doesn’t Mean You Stop Coaching

You’re still coaching. But you’re not selling coaching.

You’re leading people from where they are → to where they want to be.

Coaching is the method. The result is the offer.

Final Thought

People don’t pay for coaching. They pay for:

• A breakthrough

• A result

• A shift they can’t create on their own

Stop marketing your method. Start marketing your message.

Because once you do, you won’t need to chase clients anymore.

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