Why You’re Not Getting Coaching Clients (And How to Fix It)

Why You’re Not Getting Coaching Clients (And How to Fix It)

You’ve posted on Instagram.
You’ve told a few friends.
Maybe you even built a freebie or recorded a webinar…

But no one’s signing up.

And now you’re wondering:
“Is something wrong with me? Am I just not cut out for this?”

You’re not broken. Your system is.

At I Love Coaching Co., we help coaches overcome this exact pain point. And after working with hundreds of coaches, we can tell you—if you’re not getting clients, it almost always comes down to one of these core issues.

Let’s fix them.

1. Your Offer Isn’t Clear Enough

You may know what you do, but if a potential client can’t immediately understand:

• Who you help

• What you help them overcome

• And what result you’re leading them to…

They’ll keep scrolling.

Fix it fast:
Clarify your one-line message.
→ “I help [who] go from [pain] to [result] in [timeframe].”

Need help crafting your first offer? This post will help.

2. You’re Not Talking to Enough People

This is the #1 client magnet: conversations.

You don’t need a giant audience—you need daily connections:

• Comment on their posts

• Send voice notes

• Ask questions

• Invite them to clarity calls

Content alone doesn’t convert. People do.

Related post: How to Get Your First Paying Clients

3. You’re Waiting for Confidence Before Taking Action

Confidence doesn’t come first. Action does.

If you’re hesitating to make offers, it’s often because you’re still telling yourself:

• “I’m not ready.”

• “What if they say no?”

• “What if I can’t deliver?”

Those aren’t business problems. Those are mindset blocks.

Fix it fast:

• Offer 2–3 free mini sessions

• Practice inviting someone into a paid relationship

• Focus on service over self-doubt

Struggling with imposter syndrome? Read this next.

4. You’re Fumbling Through Sales Conversations

Discovery calls aren’t just chats—they’re structured conversations that serve.

And if you’re winging it, you’re losing them at one of these 3 points:

• Not setting the tone early

• Failing to uncover the real pain

• Not clearly inviting them to take the next step

Fix it fast:

• Start with structure

• Lead with questions

• End with clarity and confidence

Pricing nerves? Here’s how to handle objections.

5. You’re Playing Small With Your Pricing or Energy

If your energy says, “I hope this isn’t too much…”
Or your offer is priced like an intro workshop but promises a full transformation…

People feel the misalignment.

Premium clients want clarity, not discounts.

Fix it fast:

• Anchor your price in your client’s transformation, not your own insecurity

• Practice saying it out loud until it feels neutral

• Own the invitation, not the outcome

Need pricing help? Use this premium pricing breakdown.

Final Thought

If you’re not getting clients, it doesn’t mean you’re not good enough.

It means something in your messaging, delivery, or process needs to evolve.

The good news? That’s fixable. Today.

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