The I Love Coaching Co. Podcast
Real conversations for established coaches who want frameworks, not motivation.
Hosted by Adam Roach and Jess Webber and built around The REAL Coach Method™.
What this show is actually about
Most coaching podcasts talk at you. We work through real problems with real frameworks, so you can use what you hear this week.
Offer clarity and creation
Name what you sell and build it so a stranger says yes.
Business model design
Structure your income so it does not depend on you showing up for every sale.
Identity and positioning
Stand for something specific so the right clients find you.
Scaling strategy
Grow past one-on-ones without burning out.
Mindset and leadership
Lead your business like the expert you already are.
Pick your player
Subscribe wherever you listen, or watch the full conversation on YouTube.
Listen Watch
Build Trust with Coaching Clients: The Power of Proximity
Building a coaching business alone can feel like a silo, and silos make trust slow. Adam Roach and Jess Webber share how a day and a half in one room helped coaches build trust with coaching clients, and how you can create that proximity too.
I Know a Guy, Pt. 5: Referrals Aren’t Luck, They’re Earned
Coaching referrals feel like luck until you see what makes a client say your name. Adam Roach and Jess Webber break down the equation behind every coaching referral: a clear payoff, real results, and trust.
I Know a Guy, Pt. 4: Which Channel Fits Your Lead Magnet?
You built a lead magnet and heard nothing back. Adam Roach and Jess Webber show how to match a coaching lead magnet to the right channel, and why you should define what working means before you quit.
I Know a Guy, Pt. 3: Build the Moons That Pull Clients In
You keep handing people your whole coaching offer and wondering why they back away. Adam Roach and Jess Webber show how lead magnets for coaches work as small, low-friction moons that build trust and pull clients in.
The Two Funnels You're Mixing Together
You're posting content and nurturing your list, but it still feels like pushing a boulder uphill. Adam Roach and Jess Webber break down the attraction funnel and the trust funnel, and why running them as one is costing you clients.
Trust Yourself First: Nassim Ebrahimi
Confidence isn't a personality trait. Mental performance coach Nassim Ebrahimi joins Adam Roach to break down the equation she uses with every athlete and executive she coaches. This is a conversation on building unshakable confidence in coaching.
One Story That Closes Clients (Maslow's Mountain Pt. 6)
Most coaches aren't struggling because they lack proof. They're struggling because they don't have a story. In Part 6 of the Maslow Mountain series, Adam and Jess show how one client story, told from the right level of the mountain, handles objections before they're ever spoken and moves the right avatar from interested to enrolled.
