I Know a Guy, Pt. 4: Which Channel Fits Your Lead Magnet?
Most coaches judge a channel by whether someone said yes to their offer by Friday. That is why they quit so fast. A lead magnet only solves a small problem, so it only earns a small amount of trust, and every channel moves at its own speed. Decide what working means for that channel before you start, pick one, and give it a Moon. If it misses, change the channel or the language. Don't just run the same thing again and hope.
"Go define working and then pick the channel. Run the play and watch your solar system work."Adam Roach · I Love Coaching Podcast
Write down what "working" means for one channel before you post anything. Make it something you can count. Then pick that one channel, match it with one lead magnet that points to your one offer, and run it. If it doesn't work, change the channel or the language, not your whole business.
Jess's class on building and launching a lead magnet in under an hour, so every channel you use has a Moon.
Every episode of the series plus the lead magnet Jess built, as a working example of everything Adam and Jess cover here.
Missed the lead magnet episode? Start here, then come back and pick your channel.
Show Notes + Timestamps
What You'll Learn
- Why every channel you use needs its own Moon, a low friction lead magnet with a quick win
- How channels run from ads (lowest trust) to keynote speaking (highest trust), and why that changes how fast people convert
- Why you can have one lead magnet or twenty, as long as they all lead to the same planet
- How more than one magnet lets you A/B test which channel connects with your solution
- How the oil change postcard maps to channel, lead magnet, planet, and upsell
- Why you need to define what "working" means before you pick a channel
- What to do when your first channel does not work
Key Themes
- Channels are how people meet you, and Moons are how they decide to come closer
- Every channel needs its own entry point
- Every magnet leads to the same planet
- Time to convert depends on the channel
- Define working first, then pick the channel
Memorable Lines
- "Every channel needs a moon." (Jess Webber)
- "You're gonna pick a channel, it's not gonna work." (Adam Roach)
- "They want smaller steps, faster wins." (Jess Webber)
- "Don't land it on the sun because we will melt." (Adam Roach)
Also Mentioned
- Lead Magnets Made Simple class with Jess: jesswebber.com/leadmagnets
- The solar system series page and live lead magnet: ilovecoachingco.com/solarsystem
- ILC community: ilovecoachingco.com
- Instagram: @ilovecoachingco / @adamrroach / @thejesswebber
Timestamps
- [00:00] Intro: back out into space, episode 195
- [00:42] Why the analogies work
- [01:10] Recap: the Sun, the Planet, and the Moons
- [02:23] The orbit check and why Adam needs flow
- [03:27] Every channel needs a Moon
- [04:25] The trust spectrum: ads to keynote speaking
- [05:40] Channels and time to convert
- [07:30] One channel, many magnets, one planet
- [09:32] Adam's oil change postcard story
- [11:56] Smaller wins, less pressure
- [12:53] Your first channel might not work
- [13:52] Define what "working" means
- [14:22] Land the rocket ship
- [14:53] See it in action
A channel and a lead magnet only work if they lead somewhere. The Sellable Offer Challenge helps you build the one clear offer people can actually refer you for.
Take the ChallengeThe Next 90 Workshop is where coaches map their Sun, Planet, and Moons with Adam and Jess in the room.
Save Your SpotThe I Love Coaching Podcast is hosted by Adam Roach and Jess Webber of I Love Coaching Co. New episodes drop biweekly wherever you listen to podcasts.