The I Love Coaching Co. Podcast
Real conversations for established coaches who want frameworks, not motivation.
Hosted by Adam Roach and Jess Webber and built around The REAL Coach Method™.
What this show is actually about
Most coaching podcasts talk at you. We work through real problems with real frameworks, so you can use what you hear this week.
Offer clarity and creation
Name what you sell and build it so a stranger says yes.
Business model design
Structure your income so it does not depend on you showing up for every sale.
Identity and positioning
Stand for something specific so the right clients find you.
Scaling strategy
Grow past one-on-ones without burning out.
Mindset and leadership
Lead your business like the expert you already are.
Pick your player
Subscribe wherever you listen, or watch the full conversation on YouTube.
Listen Watch
I Know a Guy, Pt. 5: Referrals Aren’t Luck, They’re Earned
Coaching referrals feel like luck until you see what makes a client say your name. Adam Roach and Jess Webber break down the equation behind every coaching referral: a clear payoff, real results, and trust.
I Know a Guy, Pt. 4: Which Channel Fits Your Lead Magnet?
You built a lead magnet and heard nothing back. Adam Roach and Jess Webber show how to match a coaching lead magnet to the right channel, and why you should define what working means before you quit.
I Know a Guy, Pt. 3: Build the Moons That Pull Clients In
You keep handing people your whole coaching offer and wondering why they back away. Adam Roach and Jess Webber show how lead magnets for coaches work as small, low-friction moons that build trust and pull clients in.
I Know a Guy, Pt. 2: Find your one planet
Most coaches think having more offers means more value. Adam and Jess break down why one clear, sellable offer beats a menu every time, and how to know which one to build first.
I Know a Guy, Pt. 1: Find Your Coaching Gravity
You've got the results, but people still can't explain what you do. Adam Roach and Jess Webber break down how to get known as a coach, starting with the one tension you solve over and over.
